Nicola Formichetti presented his first collection for
Diesel at the Arsenale in Venice. The show and the collection were built upon three of the timeless ‘
Diesel Icons’: Leather-Rock ‘n’ Roll, Denim and Military-Utility.
These three pillars are intrinsic to Diesel and are a part of the
foundations of the brand today. They also structure the proceedings of
the event, moving from the multiplicity of black and red leather looks
of the first section, to the new innovations and experiments in denim of
the second, to the military meets street-style of the third
section. Each encompasses a view of the past and a route to the future
for Diesel.
Capturing the youthful spirit of the brand and its distinct take of
‘Italiano-Americana’, as well as a nod to late nineties London
nightlife, it is the global language of ‘alternative style’ that is
explored in the show, both inspired by and inspiring for Diesel.
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